Google (Opera) Glass Makes Debut in Puccini’s Turandot in Italy
In what is being touted as a first, the opera house in Cagliari, the capital of the Italian island of Sardinia, will have some of its singers and musicians wear Google Glass Wednesday night when they perform Puccini’s Turandot, with the images from the digital devices sent in real time to the organization’s Facebookpage.
“It gives you a completely different view of something you’re familiar with and used to watching, like having a soccer player wear Google Glass during a game,” said Mauro Meli, the general manager of the Teatro Lirico di Cagliari, the Sardinian city’s opera house.
This is not the first digital initiative of the Cagliari opera house, which this year has boosted season tickets 40% and overall ticket sales by 57% in part by other moves aimed at getting the attention of the 20-35 crowd. The opera house is an active user of Facebook, Twitter , Google+ and Instagram, and the organization’s website site has the feel of a hip concert promoter rather than an opera house.
See the full story here: http://blogs.wsj.com/digits/2014/07/30/google-opera-glass-makes-debut-in-puccinis-turandot-in-italy/