BSkyB Doubles Down on Virtual Reality Cinema Tech
Fresh off its move to build “Sky Europe,” British Sky Broadcasting Group Monday said it has invested a further $400,000 into Jaunt, a one-year-old U.S. technology firm developing 360-degree virtual-reality cinema.
It follows a previous $350,000 equity investment made in December 2013 by BSkyB into Palo Alto-based Jaunt.
Jaunt says its technology offers broadcasters an “immersive virtual reality experience” through headsets rather than traditional flat television screens or devices. It uses the headsets made by Oculus VR Inc., which was acquired by social media U.S. technology giant Facebook in April.
The investments will “provide Sky with additional insight into developments within the field,” the company said in a statement.
See the full story here: http://blogs.wsj.com/digits/2014/07/28/bskyb-doubles-down-on-virtual-reality-cinema-tech-firm-jaunt/