philip lelyveld The world of entertainment technology

Experts: Metadata More Important Than Ever

Matt Turner, CTO of media and publishing for San Carlos, Calif.-based NoSQL database company MarkLogic, relayed a story where he visited a studio, spending six weeks investigating how the company was using metadata across dozens of systems, covering the entire lifecycle of the company’s workflows.

What he found was inefficiencies, liabilities and the potential for more revenue if metadata was better handled.

When metadata is accurate and consistent (and, especially, easy to access) it contributes to efficient business processes, Turner stressed. But when the quality, efficiency and accessibility to those processes erode, “we found that [projects] get bloated, costly and redundant, and can have an impact on quality.”

Mike Green, managing director for Avalon Consulting, said media and entertainment companies need to look at metadata as resources almost on par with the content, “rather than data that defines the assets.”

“Metadata is becoming less and less ‘meta’ every day, instead becoming a more integral part of products and services,” he added.

See the full story here: http://www.hollywooditsociety.com/blog/experts-metadata-more-important-than-ever/?utm_source=Hollywood+IT+Society+List&utm_campaign=d8a59fb30a-my_google_analytics_key&utm_medium=email&utm_term=0_a1da921628-d8a59fb30a-87442969