philip lelyveld The world of entertainment technology

1Aug/14Off

Now at RadioShack: Connect-Your-Stuff-to-the-Internet Kits

0723-littlebits-main-970-630x420RadioShack (RSH) said this spring that it would attempt to shore up its crumbling retail empire by providing shelf space to crafty inventors whose gadgets might lure people into the stores. The first items will show up in stores next month, but they aren’t exactly gadgets; rather, they’re kits designed to help people make their ownInternet connected doorbells and toy houses with remote controlled lights.

The idea comes from New York startup LittleBits, which makes a series of brightly colored components that can be snapped together to create Rube Goldberg machines for the digital era. The company has already been selling sets that allow users to connect, say, a small sound detector to a LED light, allowing you to illuminate a small space every time you turn on the radio. Starting Wednesday, LittleBits is selling a kit that connects these things to the Internet. It will be available in a small number of RadioShack stores in August and in 2,000 of them by the fall.

The LittleBits pitch is simplicity. It says its electronics strive to be as easy to play with as Legos. A starter kit costs $99 and is designed to be useful in the hands of complete novices but also offers more advanced tools, such as APIs, for those who want to write code for the gadgets.

See the full story here: http://www.businessweek.com/articles/2014-07-23/diy-home-radio-shacks-connect-your-house-to-the-internet-kits

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