[Philip Lelyveld comment: this is important because OLED technology will enable the next generation of 4K (and higher) displays' ability to display high dynamic range and wider color gamut images. This may spark a whole new cycle of consumer purchases at a premium price, which is what the mftrs ultimately want.]
Sony, Panasonic, Innovation Network Corp. of Japan and Japan Display Inc., announced today that they have executed a definitive agreement to establish a new company, JOLED, to integrate Sony and Panasonic’s R&D functions for organic light-emitting diode display panels. Through this collaboration, the companies aim to accelerate the development and early commercialization of OLED display panels.
JOLED plans to focus primarily on development of medium-size OLED displays for use in tablets, mobile PCs, and signage, where the unique features of OLED, including lightness/thinness and flexibility, can be leveraged. JOLED will aim to bring innovative products by leveraging flexible display technologies, aiming for improved moldability and durability as well as further reduction in weight.
See the full story here: http://www.tvtechnology.com/article/sony-and-panasonic-join-oled-jv/271600