philip lelyveld The world of entertainment technology

15Aug/14Off

Nielsen Report Finds Live Viewing Alive and Well

The study focusing on device penetration and consumption habits found that throughout the country daily live-viewing still heavily out ranks time-shifted viewing for adults 25-54. Pittsburgh watches the most live TV daily, clocking in at 5 hours and 19 minutes, while San Francisco watches the least: 3 hours and 27 minutes. Cities average between 27 and 49 minutes of time-shifted viewing daily, and 3 minutes to 15 minutes of OTT viewing. 

See the full story here: http://www.broadcastingcable.com/news/currency/nielsen-report-finds-live-viewing-alive-and-well/133194

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