philip lelyveld The world of entertainment technology

20Aug/14Off

Chinese Theaters Test System of Onscreen Text Messages During Movies

bullet-screenTheaters across major cities in China have begun experimenting with "bullet screens," allowing audience members to interact with films by sending text messages that are displayed directly on the big screen, according to a recent report in China Youth Daily. Great.

If listening to people close business deals on their cell phones mid-movie isn't enough, patrons to some cinemas across China will soon have the privilege of hearing (seeing, really) other audience members' every thought on the film in front of them thanks to the bullet screens. The system is set to be institutionalized during various movies for young people who can't seem to fathom the thought of staying off their phones for two hours,...

See the full story here:http://shanghaiist.com/2014/08/20/bullet-screens-chinese-theaters.php

and here: http://www.hollywoodreporter.com/news/chinese-theaters-test-system-onscreen-726204

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