First 4DX Theater in U.S. a Hit with Audiences, Data Shows
The 104-seat theater, the first of its kind in the U.S., played to sellout weekend crowds and enjoyed a 63% occupancy rate regardless of the day of the week or the showtime...
“There was certainly the ‘new kid in town factor,’ but we’ve seen in other territories that we have three to four times the occupancy rates of most theaters,” said Angela Killoren, chief marketing officer of CJ 4DPlex America, Inc.
Tickets Stateside cost $22 on average, but for that premium price, moviegoers get to kick back in motion-based seating in a theater that spays water, emits odors and jerks visitors around, all synchronized to the on-screen action.
See the full story here: http://variety.com/2014/film/box-office/first-4dx-theater-in-u-s-a-hit-with-audiences-data-shows-exclusive-1201295816/