Apple installs NFC in its stores ahead of iPhone 6 launch
If an iPhone owner gives permission, iBeacon connects with their handset when they enter an Apple store, allowing the tech company to track their precise whereabouts within the premises. This enables Apple to learn how visitors move around the store and which sections get the most traffic.
The company can also push information such as offers and relevant news to handsets, depending on the person’s location within the store. So if they happen to be taking a look at iPhone cases, for example, the iBeacon technology could push a special case-related offer to the shopper’s phone in an effort to tempt them into making a purchase.
The same NFC and iBeacon technology is also being rolled out at Disney stores, the report said.
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