philip lelyveld The world of entertainment technology

11Dec/14Off

Virtual Paul McCartney app is mind-blowingly cool

I can use my existing smartphone, pay $10, and have a pretty incredible experience.

Jaunt VR is not actually in the consumer virtual reality business. It sells hardware and software to create immersive virtually reality experiences for commercial clients. Of course, what better way to sell your wares than to get consumers excited about virtually meeting a Beatle — and clamoring for more 360-degree VR content?

The hardest part of using Jaunt VR’s Paul McCartney app is putting together the Google Cardboard headset, which is actually pretty easy...

The video opened and I found myself standing right next to McCartney’s piano where he was belting out Live and let Die. Wherever I turned my head, I saw more of the stage: every band member and all of the audience, which was at my feet. I could look up and see the stage lights, stage left where the keyboardist was playing or stage right where roadies were frantically moving a piano.

The only area not covered by Jaunt VR's 360 camera system was right under my virtual feet, where I saw a Jaunt VR logo. That spot is actually where the company placed the stand for Jaunt VR's impressive imaging rig.

Jaunt VR also used 3D sound-field microphones to record the concert. As a result, if I turned away from Sir Paul, his audio got a bit lower. In other words, everything sounded like it was positioned in space around me.

See the full story here: http://mashable.com/2014/11/20/paul-mccartney-vr-app/

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