CES: Samsung Looks to Boost Virtual Reality Ecosystem With Milk VR
Milk VR, which is initially working with partners such as the NBA, Red Bull and Refinery29, is meant to provide a curated slate of virtual reality content that updates daily across several categories, including music, sports, experiential videos and scripted content. The app, which is free to download from the Gear VR's Oculus Store, doesn't charge for its content and is currently advertising free.
Samsung is not alone in its pursuit for more VR content. Startup Jaunt believes that Hollywood and the music business will be important into the growth of the virtual reality market and has worked with entertainment clients to create experiences. The Gear VR Oculus Store, too, features a range of content available for download. Apfel says that it's all a positive for the emerging industry.
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