philip lelyveld The world of entertainment technology

Broadcasting everything your smartphone sees and hears could be the next trend in social media.

[Philip Lelyveld comment: LifeCasting is back!  Easier and with new controls.]

The premise was simple—everything his phone could see and hear, his followers could also see and hear.

It seems like just about everything you say and do might wind up on the Internet someday. But this was something different: with Yevvo, everything we said and did was on the Internet,right then and there. 

Yevvo, which relaunched last year with new features and a new name—Air—isn’t the only app to allow people to broadcast their lives live. With the spread of high-quality smartphone cameras, not to mention camera-equipped wearable devices, the use of such apps is sure to become more common. And such personal broadcasting could start to change the social media landscape.

Air’s users notify contacts when they begin a broadcast, and then anyone following that feed can push-notify their followers to check it out too. Nothing is saved or stored for later. If you missed it in real time, you missed it. 

Rubin and two others founded Yevvo after trying to figure out which parties to go to at a tech conference in Austin, Texas. They decided it would be nice to be able to actually show each other what a given scene was like.

...it is positioned at television media’s latest shift, from “being curated, and heavily produced, to tuning into who you want, based on who you know.”

See the full story here: http://www.technologyreview.com/news/535156/your-iphone-might-make-you-a-reality-tv-star/?utm_campaign=newsletters&utm_source=newsletter-daily-all&utm_medium=email&utm_content=20150218