Lionsgate is partnering with Samsung Electronics America to create “Insurgent – Shatter Reality” as a four-minute virtual reality experience to promote the studio’s upcoming film “The Divergent Series: Insurgent.”
The visual work will features stars from the film including Kate Winslet, Miles Teller and Mekhi Phifer. The film opens in the U.S. on March 20.
“Insurgent – Shatter Reality” will be available starting Wednesday, first through Samsung Gear VRpowered by the Galaxy Note 4 in New York, Chicago, Los Angeles, Austin and San Francisco, prior to going live across all platforms and app stores.
The experience will also be available on Samsung’s Milk VR service starting March 1. Fans outside the tour areas will be able to view the experience on Samsung Gear VR during March 7-8 at select Best Buy stores across the U.S.
See the full story here: http://variety.com/2015/digital/news/lionsgate-launches-insurgent-virtual-reality-experience-with-samsung-1201436000/