Digital Domain Holdings, Immersive Media Form Joint Venture For Virtual Reality Content
Digital Domain Holdings Ltd., the parent company of visual effects studio Digital Domain, has entered into a joint 
venture with virtual reality tech provider Immersive Media to create content, including VR content.
The joint venture, to be known as IM360, combines Digital Domain’s expertise in computer generated imagery and motion capture with Immersive Media’s 360-degree video hardware and software platforms.
Immersive Media‘s 360-degree video systems — which can be used for VR or for more limited forms of immersive video — is based on tech developed for military and intelligence applications. Though not a famous name, products using its tech have been quite popular. Its cameras were used for Google Maps’ street view feature. Corporate clients using its tech include Disney ABC, American Express, Converse, Turner Broadcasting and Mountain Dew.
See the full story here: http://variety.com/2015/biz/news/digital-domain-immersive-media-virtual-reality-joint-venture-im360-1201464911/