NAB Show: Peter Guber Calls on Broadcasters To Embrace Virtual Reality
the industry should be devoted to a single idea: “a constant and never-ending quest to deepen the engagement and immersion of our audiences. This imperative must be kept centerstage if you want your technology and your content to yield treasures instead of time bombs.”
Guber said that while then entrenched powers in entertainment would prefer to see a gradual evolution, “What we have on our hands to today is a revolution, and revolutions can be lethal. But in that chaos lies all of our opportunity.”
Then he turned specifically to virtual reality headsets. The arrival of VR on cell phones — which we’re all addicted to, according to Guber — combined with immersive content, “will change everything,” he said. “It will not end newspapers, it will not end radio, it will not end television. … But it does drive the most important single imperative: audience immersion and engagement with the medium.”
See the full story here: http://variety.com/2015/digital/news/nab-show-opening-keynote-peter-guber-virtual-reality-1201471360/