The new viewing experience was shown as part of a collaboration among several partners including French video software firm Ateme and British-based Pufferfish Displays, which makes the spherical projection module.
While 360-degree imaging has been around for several years in services such as Google Maps, Ateme said it is far more challenging to produce this for live television.
It "is completely different to do 360 degrees for live TV, and making it seamless," said Ateme research manager Jerome Vieron.
Other partners in LiveSphere include the Finnish technology group Finwe and France-based Kolor, which specializes in "image-stitching."
See the full story here: http://usa.news.net/article/2624571/tv-of-the-future-may-be-a-sphere
See the spherical display specs here: http://www.pufferfishdisplays.co.uk/products/puffersphere-m/
See encoding info here: http://ateme.com/en/company/about-ateme/article/about-ateme