philip lelyveld The world of entertainment technology

Facebook Partners with Disney, Vice and Others on Video Ads

Facebook has launched a new marketing initiative called Anthology that enables advertisers to work with seven media partners to create sponsored videos. The company says that its media partners — The Onion, Vice, Disney, Funny or Die, Tastemade, Vox, and Electus Digital’s CollegeHumor — know how to get the most out of the Facebook platform. These video ads are one way that Facebook may be able to keep advertising, and soon publishing content, under its own roof.

The Anthology Network is intended to make it easier to find video creators that have already proven successful in reaching the desired audience among Facebook’s 1.4 billion monthly active viewers.

See the story here: http://variety.com/2015/digital/news/facebook-lines-up-7-branded-content-video-partners-including-vice-disney-1201478229/

and here: http://www.wired.com/2015/04/onion-vice-now-making-ads-facebook/