philip lelyveld The world of entertainment technology


IBM partners with’s AI startup at Davos's tech company, I.AM+, and IBM have created a global partnership to ensure enterprise-level security for customer data as artificial intelligence (AI) adoption pushes further into the mainstream.

Human-like conversational experiences are at the forefront of I.AM's Omega AI platform, and speed and security are priorities for its worldwide customers, according to the company.

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Magic Leap 1 augmented reality headset: A cheat sheet

13-magic-leap-oneTech specs for Magic Leap 1


  • Six-layer waveguide "photonic lightfield chip" display
  • Eye tracking infrared sensors
  • IR dot projector for measuring room
  • 40x30 degree field of vision
  • Spatial audio
  • Voice input


  • NVIDIA Parker SOC
  • 2 Denver 2.0 64-bit cores + 4 ARM Cortex A57 64-bit cores
  • NVIDIA Pascal GPU, 256 CUDA cores
  • 8 GB RAM
  • 128 GB SSD storage
  • Bluetooth 4.2, Wi-Fi 802.11ac/b/g/n, USB-C
  • Up to three hours of continuous-use battery life
  • Runs on proprietary Lumin OS


  • 6 degrees of freedom
  • LRA haptic feedback
  • Touchpad
  • 8-bit resolution trigger button
  • Digital bumper button
  • Digital home button

How can developers build apps for Magic Leap 1?

Magic Leap 1, like HoloLens, is a developer-centered device. Developers who want to build apps (experiences) for Magic Leap 1 need to not only have access to a Magic Leap headset but also know a bit about its software.

Magic Leap 1 runs on its own operating system called Lumin OS, which is built from open-source tools like Linux and the Android Open Source Project; developers will need to become familiar with the different layers of this OS and its components. Lumin OS won't be a mystery to seasoned developers, though, because it's made up almost entirely of these familiar components:

  • A Linux-based kernel with custom drivers for Magic Leap 1 makes up the Lumin OS core;
  • OS services are largely standard, along with a set of Perception Services that manage Magic Leap 1's sensors and other unique hardware;
  • The platform APIs used by Lumin OS are made up of standard POSIX APIs and additional ones especially for Magic Leap 1;
  • The Lumin runtime provides a basic set of foundational APIs and a UI toolkit;
  • Lumin OS uses popular 3D runtimes like Unreal 4 and Unity; and
  • Lumin OS's interface is the last layer, and it's custom built for Magic Leap 1.

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Tim Cook Subtly Dinged Mark Zuckerburg by Saying Augmented Reality Doesn’t Isolate People Like Other Technologies

20200121160334-tim-cookApple has thrown its weight behind augmented reality, integrating the technology into the iPhone and making it easier for developers to develop augmented reality apps. One popular app lets iPhone users use their phone to measure real-world items as though it's a measuring tape.

Cook pointed to AR's use in gaming as well as more futuristic uses such as projecting tutorials onto real life: "You may be under the car changing the oil, and you're not sure exactly how to do it. You can use AR."

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How Do You Know When You’re Being Manipulated? The Dangers of Dark Design

shutterstock_635097344By using specific psychological techniques, designers can create UX and UI products that deceptively guide users into making decisions, often without their full understanding.

Tactics such as strategic visual design and persuasive micro-copy can manipulate people into making unintentional purchases, giving consent to invasive privacy settings or spending more time on the application than needed.

And they’re not restricted to the fringes of e-commerce sites, either: A recent study found more than 1,800 instances of dark pattern use on 1,254 online shopping websites.

The Push for Regulation Is Growing

Last year, the DETOUR Act (Deceptive Experiences to Online Users Reduction Act) was put before Congress, which would restrict irresponsible design use on big web platform holders with more than 100 million active users.

Actions like this, along with legislation like GDPR in Europe and the upcoming California Consumer Privacy Act, signal the dawn of a new information economy. While it’s difficult to predict how Big Tech will respond, some big players like Microsoft and Mozilla have actually come out in favor of the bill.

Collaboration on Ethics

On the one hand, we enjoy the opportunities and convenience given to us by digital apps. On the other, we must carefully assess the risks posed to individuals and societies as a whole and ensure that our civil liberties are protected from the long arm of data-hungry Big Tech.

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$175K Augmented Reality Project Honors Kent Shooting Anniversary

A $175,000 grant from the National Endowment for the Arts will fund an augmented reality project to honor the 50th anniversary of the 1970 shooting on the campus of Kent State University.

U.S. Rep. Tim Ryan, D-13, announced the grant will be used to develop a digital program that allows users to overlay historical images of the campus from the shooting on May 4, 1970, onto today’s renovated landscape.

Kent State expects to have the application live in time for the 50th commemoration.

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Experience Ai Weiwei’s first virtual reality artwork, Omni

4928Ai Weiwei’s first virtual reality video, which you can see here, is called Omni. It fuses together two films the artist has made focusing on the migrant crisis, immersing viewers in the upheaval of displacement and exile for both animals and humans.

The first part of Omni focuses on the elephants of Myanmar.

The second part of Omni drops the viewer into the centre of a migrant camp known as Cox’s Bazaar, in Bangladesh just over the border from the refugees’ home in Myanmar’s Rakhine state, where they have fled persecution, ethnic cleansing and a military crackdown. The work provides a migrants’-eye view of daily activities, such as queuing for supplies, and takes the viewer through the camp, from its tents to its markets and playgrounds.

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Virtual Reality: OSU study shows how to reduce physical risk

5e1e4a7bd2417.image“There are no standards and guidelines for virtual and augmented reality interactions,” OSU’S College of Public Health and Human Sciences researcher Jay Kim said. “We wanted to evaluate the effects of the target distances, locations and sizes so we can better design these interfaces to reduce the risk for potential musculoskeletal injuries.”

Virtual reality users wear a headset and engage in full-body, three-dimensional movements – unlike conventional computer users, where a desk or the arms of a chair offer some level of support for the hands and arms.

Researchers repeated the tests with the visuals placed at eye level, 15 degrees above eye level, 15 degrees below eye level and 30 degrees below eye level.

Regardless of the angle, extending the arm straight out causes shoulder discomfort in as little as three minutes, Kim said. With prolonged use, as VR often requires, this may lead to major health problems like gorilla arm syndrome and rotator cuff injuries.

The goal of the study was to establish a baseline of optimal object placement and angles, so VR developers going forward can design games and programs that minimize user discomfort.

“Based on this study, we recommend that objects that are being interacted with more often should be closer to the body,” Kim said. “And objects should be located at eye level, rather than up and down.”

The study was published in Applied Ergonomics with Northern Illinois University co-authors Sai Akhil Penumudi, Veera Aneesh Kuppam and Jaejin Hwang.

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CES: What Mattered to Hollywood

gabrielle_carterisSAG-AFTRA and AFL-CIO Address Deepfakes, De-Aging

Deepfakes, artificial intelligence, de-aging technology and their impact on actors and the workforce was discussed and debated at SAG-AFTRA and AFL-CIO’s 2nd annual Labor Innovation and Technology Summit, held on the opening day of CES.

“Our work is being dramatically changed by technology,” said SAG-AFTRA president Gabrielle Carteris in her opening remarks. “But of all the people talking about it, who is really looking out for the working people?”

Topics included the advantages and potential pitfalls of new technology. This included discussion of how an actor's likeness can be exploited from unauthorized Deepfakes (relatedly, last week Facebook revealed plans to prohibit Deepfakes on its services). Meanwhile, Duncan Crabtree-Ireland, SAG-AFTRA COO and general counsel, urged members to contact the union if they are going to be scanned for a motion picture to better understand their contractual rights.

DGA, ASC Back "Filmmaker Mode" TVs as Rollout Begins

A rollout of a “Filmmaker Mode” setting on a range of 2020 television models from most major set makers is slated to begin this spring, and the first supported TVs were previewed at CES. Meanwhile the DGA, the ASC, the International Cinematographers Guild and Martin Scorsese’s The Film Foundation all endorsed this setting as their preferred method of viewing in the home.

At CES, UHDA announced that Samsung, Philips/TP Vision and Kaleidescape have joined the effort and will offer Filmmaker Mode-enabled products this year. Additionally, LG, Panasonic and Vizio — the trio of set makers that previously expressed their intent to support Filmmaker Mode — revealed supported 2020 TV models.

Quibi Makes Its CES Debut, Previews Turnstyle Feature

The duo showed off a new feature called Turnstyle that allows users to move their phones between vertical and horizontal orientation without interrupting the viewing experience. Behind the scenes, Turnstyle requires filmmakers to deliver two versions of their project — one oriented for a vertical screen, the other for a horizontal screen — that are then “stitched” together. The result: No matter what way viewers hold their phones, they are seeing the framing and edit that the filmmaker intended.

"NextGen TV" Launches With New Mobile, 4K Capabilities

The Internet Protocol-based NextGen TV system — developed by the Advanced Television Systems Committee and also known as ATSC 3.0 — is a voluntary upgrade from the country’s free, over-the-air HDTV broadcasting system (meaning this doesn’t affect cable, satellite or streaming services).

The new system includes the ability to receive an over-the-air TV signal on a cellphone or tablet without using a cellular service or a data plan. That will include TV series, news, live sports — everything you currently get on your television.

National Association of Broadcasters president and CEO Gordon Smith reported that he anticipates a rollout of NextGen TV services in roughly 60 U.S. markets in 2020.

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Who owns your visual identity in Augmented Reality?


If everyone sees a different version of everyone else, how do you socialize when you are in the same space? You see one person, they see another.


You can’t compliment a person on their look or clothing choices, because you are the one making a choice. You could always say “I like the way I made you look today :)”, but that would be creepy…

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How clothes will REALLY look on you

23527358-7899403-image-a-52_1579274942934 23527360-7899403-image-a-53_1579274949327Brand uses real women from size 6-22 to model its dresses - and claims ASOS' 'see my fit' augmented reality tool gives 'false expectations'

  • Perfect Dress Company allows shoppers to see each item on different models
  • Women across eight different sizes - from a UK 8 to a UK 22 - model each dress 
  • The approach gives shoppers a realistic idea of how each style will look on them

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