philip lelyveld The world of entertainment technology

14May/18Off

Eye-tracking is a Game Changer for VR That Goes Far Beyond Foveated Rendering

giphy-3Automatic IPD adjustment

Foviated rendering

Active input

Improved Avatar appearance

Data analytics and tracking

Varifocal displays

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See the full story here: http://www.virtualrealitypulse.com/edition/daily-fove-apple-2018-05-09?open-article-id=8204659&article-title=eye-tracking-is-a-game-changer-for-vr-that-goes-far-beyond-foveated-rendering&blog-domain=roadtovr.com&blog-title=road-to-vr

14May/18Off

Will virtual reality become a political tool?

GettyImages-863228548Stanford professor Fred Turner cites a 1922 statement from reporter Walter Lippmann, who noticed how photography was shaping public sentiment during World War I, and how that could be used to manipulate said public. Whoever publishes photographs that frame certain messages hold political persuasion over voters.

The distance between photographs and VR and Augmented Reality platforms is vast. Turner believes the persuasive power of devices like the Oculus Rift can alter the entire landscape of politics.

As the Oculus Rift and other devices come to market, we need to ask what it might mean to not simply see pictures in our heads, but to feel them, to live with and within them, moment by moment.

Social media was supposed to bring us closer together, and in some ways it has. But we don’t all play by the same rules. It’s easy to imagine a populist leader creating a virtual reality akin to North Korea. It’s also easy to foresee corporations building worlds in which only their products and services work.

See the full story here: http://bigthink.com/21st-century-spirituality/will-virtual-reality-become-a-political-tool

14May/18Off

Legoland Discovery Center in Somerville debuts virtual reality ride

(051318 Somerville, MA) Charlie Talbot,7, and his father Phil participate in a virtual reality attraction at Legoland Discovery Center in Somerville on Sunday,May 13, 2018. Staff Photo by Nancy Lane

(051318 Somerville, MA) Charlie Talbot,7, and his father Phil participate in a virtual reality attraction at Legoland Discovery Center in Somerville on Sunday,May 13, 2018. Staff Photo by Nancy Lane

The Somerville location is the first discovery center to get the new attraction, Botsch said. The virtual ride is adapted from a version in the full-sized Legoland theme parks that put VR headsets on roller-coaster riders.

Botsch said kids may be leaving the tactile world of Lego for a few minutes, but the hope is they will walk out inspired to be even more creative with what they build.

See the full story here: http://www.bostonherald.com/business/technology/2018/05/legoland_discovery_center_in_somerville_debuts_virtual_reality_ride

11May/18Off

Netflix Original ANON Shows How Powerful Augmented Reality Technology Can Be

anon-netflix-original-movie-ar Most recently, they’ve released a Netflix original movie called ANON which explores what society looks like dictated by augmented reality (AR).

Without giving too much away, the police in the future have the power and authority to see from your perspective. They can login to your memories and see exactly what you’ve seen. In addition, they are able to pull up any information in their surrounding area with a quick glance of the eyes.

Whether its an immobile object or a human, it provides digital information and descriptions to everything; similar to how the Google Glass was supposed to work. And instead of using any sort of HMD, the AR technology is physically engrained into your brain.

See the full story here: https://www.vrandfun.com/netflix-original-anon-shows-powerful-augmented-reality-technology-can/

11May/18Off

The royal wedding augmented reality experience

abcnews-augmented-reality-wedding-01-abc-jc-180510_hpEmbed_7x9_992To celebrate the joyous occasion of Prince Harry and Meghan Markle’s royal weddingon May 19, ABC News is bringing iconic symbols of Windsor Castle closer to your home with The Royal Wedding AR Experience – no invitation required.

Available only on the ABC News iOS App, you can take a photo with your very own 3D royal carriage or pose with a 3D queen’s guard.

See the full story here: https://abcnews.go.com/US/royal-wedding-augmented-reality-experience/story?id=55071238

11May/18Off

Augmented reality amplifies X-ray images to help surgeons

Adding augmented reality to some minimally invasive surgeries can guide the procedures and reduce the number of images needed, according to a new study in the Journal of Medical Imaging.

The study specifically looked at orthopedic surgery,...

The researchers, from Johns Hopkins University, hypothesized that co-calibrating an optical see-through head-mounted display with the C-arm could render the 2-D X-rays as virtual objects in 3-D to provide surgical guidance. It would be combined with an AI marker projected on the patient for mapping purposes that the C-arm and the head-mounted display would detect. The augmented reality technology would stream interoperative images from the C-arm to the head-mounted display being worn by the surgeon and visualized using a virtual monitor.

The researchers used the ARToolKit, the open source software library for building AR applications to create and calibrate the marker and created a guidance system that connected the C-arm to the head-mounted display, enabling them to recalibrate on the fly.

“AR guidance must integrate as seamlessly into the surgical workflow as possible to promote wide acceptance among surgeons and thus make a difference. The system proposed [by us] … is one step in this direction,” he says. Next steps include bringing in pre-operative 3-D images, since the system only provides sparse virtual content because of its design, says Unberath.

“In addition to this, we realize that current (head-mounted display-based augmented reality) is not yet sufficiently immersive, which is one of the major challenges future work will have to address,” he says.

See the full story here: https://www.healthdatamanagement.com/news/augmented-reality-amplifies-x-ray-images-to-help-surgeons

11May/18Off

Robinhood rockets to $5.6B valuation

vlad-tenev“It’s the only place right now where you can trade crypto, stocks, and options all in one place,” CEO Vlad Tenev said. “For us to construct an experience that feels seamless and natural for customers, that for example want to sell an equity and use the proceeds to buy crypto, seamlessly, that’s been challenging not just from a product and design standpoint, but also infrastructure standpoint. There’s complexity under the hood, and our goal is to make it as seamless as possible in the process and make that complexity go away.”

Robinhood has premium services like Robinhood Gold, where the company can find additional ways to generate revenue that offset the requirements of running a system that allows users to trade stocks for free.

“The political climate is uncertain, it sort of affects everyone, it doesn’t affect us uniquely,” Tenev said. “We’re a crypto business now. Not a lot of people have a ton of clarity on what that’s gonna look like in the future, it’s a new space that’s evolving really rapidly. I think that we’re confident we can adapt and evolve, and we’re operating the business in a responsible way. There’s only so much you can do, but I feel like we’ve done a lot to address any concerns.”

See the full story here: https://techcrunch.com/2018/05/10/robinhood-rockets-to-a-5-6b-valuation-with-a-massive-new-funding-round/?utm_medium=TCnewsletter

11May/18Off

Niantic to build a 3D augmented reality world map with Pokémon Go data

Speaking with Reuters, Hanke detailed how Niantic plans to create a 3D augmented reality map of the world using Pokémon Go data.

Similar to the Google Maps APIs revealed in March this year, Niantic's efforts would gather data using phone cameras and ultimately allow developers to anchor new textures over realworld objects using AR.

As part of Niantic's efforts, the company acquired Escher Reality earlier his year, an augmented reality developer which explores the "intersection of digital and physical worlds".

See the full story here: https://www.gamesindustry.biz/articles/2018-05-10-niantic-plans-to-build-3d-augmented-reality-map-with-help-from-pok-mon-go-players

11May/18Off

Augmented reality startup Blippar is abandoning Silicon Valley after losing 2 key execs and a board member

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  • One of the UK's best-funded startups, augmented reality firm Blippar, is abandoning Silicon Valley after shutting its third office in the space of two years.
  • The startup announced that is closing its Mountain View, California, office in order to focus on making a viable augmented reality platform.
  • Blippar has also lost two key executives in the past five months — its US commercial chief and global head of experience strategy. A board member also quit.
  • Business Insider reported last year that the firm was struggling financially, had inflated its numbers, and was yet to establish a viable business model — all of which the startup denied.
  • In a published statement, Blippar said the closure had not been an "easy decision."

See the full story here: https://www.sfgate.com/technology/businessinsider/article/Augmented-reality-startup-Blippar-is-abandoning-12900795.php

11May/18Off

Overwatch League, Sansar Add Virtual Reality to Esports

Houston_Outlaws_Hangout_Concept_no_hologram_05_08_2018-e1525883413811The Overwatch League is taking its players and fans from the two-dimensional to the three-dimensional.

On Wednesday, the league announced a partnership with Sansar, a free social virtual reality platform, to enable its gamers to more intimately interact with fans in virtual spaces.

Sansar says it has partnered with multiple professional teams from the Overwatch League, including the Houston Outlaws and the San Francisco Shock.

Sansar takes this a step further by using three-dimensional technologies to transport fans into the same virtual rooms as players, and can be used for customized streaming spaces for events or intimate meet and greets.

SportTechie Takeaway

With Overwatch’s partnership with Sansar, esports are now flirting for the first time with the three dimensional, taking fans into an even more intimate and interactive experience.

See the full story here: https://www.sporttechie.com/overwatch-league-sansar-add-virtual-reality-esports/