philip lelyveld The world of entertainment technology

7Apr/18Off

VR Use Should be Minutes, Not Hours. New Study on Kids and Virtual Reality Advises Parents, Educators.

Virtual-Reality101-reportCVIt’s an interesting time for parents and researchers alike. “When it comes to VR, we just don’t know all that much,” writes Jeremy Bailenson, a co-author of the study “Virtual Reality 101: What You Need to Know About Kids and VR,” in a preface to the results.

Founder of the Virtual Human Interaction Lab at Stanford University, Bailenson admits to uncertainty about what’s appropriate for his own children, ages three and six, in terms of media use. He struggles with how close is too close to sit by the TV. Add VR, “and we find ourselves in a foreign landscape,” concludes Bailenson.

MINUTES, NOT HOURS

While further research is needed, the report from Common Sense, a nonprofit focused on kids’ media and tech use, offers guidance on VR use based on what we know thus far.

Given the intensity of the experience and the particular effectiveness of the illusion of VR on children, moderation is recommended. “Instead of hours of use, think in terms of minutes,” counsels Bailenson. “VR is meant to be done on the five- to 10-minute scale.”

See the full story here: https://www.slj.com/2018/04/industry-news/vr-use-minutes-not-hours-new-study-kids-virtual-reality-advises-parents-educators/

7Apr/18Off

Virtual reality could encourage pro-social behaviour and empathy in children

The report found that while parents remained cautious around the technology, with 60 per cent at least "somewhat concerned" that their children will experience negative health effects, it also extolled the benefits of VR for fostering empathy and pro-social behaviour.

714x-1However, just 38 per cent of all parents think VR will help children empathise with different people. This number jumps up slightly to 53 per cent among parents of eight to 17-year-olds who are already using VR.

See the full story with a link to the report here: https://www.gamesindustry.biz/articles/2018-04-04-virtual-reality-could-encourage-pro-social-behaviour-and-empathy-in-children-report-finds

7Apr/18Off

Justin Timberlake Is Bringing ‘Outside In’ With New Augmented Reality Experience

In partnership with American Express, Timberlake launches a new mobile AR experience, Outside In, today (April 6).

Located in the American Express Music App, Justin Timberlake Outside In allows fans to dive a little deeper into the stories behind the Man Of The Woods album, with the superstar acting as their personal guide. The mixed reality imagery brings a full shot of Justin to the screen, making it feel like JT is literally in fans' living rooms as he discusses his latest LP.

Once fans have heard everything from Justin, Outside In then turns the singer's MOTW track "Breeze Off the Pond" into a totally immersive experience, sending fans to a real Montana setting where they can explore as the song plays and Timberlake shares details of how it came together -- all while they actually see breeze off the pond before their eyes.

See the full story here: https://www.billboard.com/biz/articles/8292453/justin-timberlake-is-bringing-outside-in-with-new-augmented-reality-experience

7Apr/18Off

Augmented Reality will change everything – this Finnish startup is building the ‘Photoshop of AR’

  • Emmi Jouslehto is all about Augmented Reality (AR), a technology that's soon expected to have it's big breakthrough.

  • She heads Arilyn, a startup that enables advertisers and entertainment groups to use AR in storytelling.

  • We caught up with Emmi Jouslehto to hear what's next for Arilyn and why she thinks AR will be a game-changer.
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BI Nordic: What does your company do?  

arilyn-slush-petri-anttilaEmmi Jouslehto: We are the leading Nordic AR service platform provider. For B2B customers, we provide an online service where they can easily manage their AR experiences for their own customers.

We focus on virtual storytelling, and we believe this will scale up massively in the coming few years. Arilyn’s service is specifically designed for virtual storytelling for professionals in marketing, media and entertainment.

Our customers include a lot of big names such as Nokia, Huawei, All Nippon Airways and several marketing and advertising agencies in over 15 different countries. They can launch AR-tools through Appstore and Google Play.

What is a competitor doing that you are inspired by?

There is so much happening in AR right now that I´m inspired about new things almost daily. For instance, Venturebeat recently wrote about an AR app called TendAR that reacts on peoples feelings.

Peter Thie'ls classic interview question: What do you think is true, that almost nobody else thinks is true? 

That focusing on something very niche and being the best in that very specific field is not always the best path for a startup; although it's a common piece of advice from investors.

At Arilyn, we have always kept our minds open for new various ways to use AR. We would not be where we are today, in the very center of AR evolution, if we would have focused on some very narrow field early on.

Talk about a tech trend that inspires you right now? 

I'm a geographer by education and it really inspires me to see how AR and other disruptive technologies are changing the way people use the space around us.

In the coming years, our surroundings will be filled with virtual content and it will inevitably change the way we behave and move in urban environments. It gets even more interesting when we combine AR with Artificial Intelligence and Internet of Things.

See the full story here: http://nordic.businessinsider.com/charles-barkley-says-doug-jones-win-is-wake-up-call-for-democrats-2017-12/

7Apr/18Off

Saudi Royal Demos Magic Leap One During Tech Tour

market-reality-vuzix-defends-blade-magic-leap-shows-off-ml1-snapchat-reintroduces-consumers-its-ar-camera.w1456See the full story here: https://next.reality.news/news/market-reality-vuzix-defends-blade-magic-leap-shows-off-ml1-snapchat-reintroduces-consumers-its-ar-camera-0183976/

7Apr/18Off

Virtual Reality Headset History 2012 To 2018

img_2692-1200x768The below list is a drastic oversimplification of the path toward consumer availability of VR, and it was all arguably set in motion by the FOV2GO project at USC’s mixed reality lab. The project, outlined in the 2012 video below, offered simple instructions to build a cardboard holder for your phone that would produce a simple VR experience — an idea that would become integral to Google’s VR efforts a few years later.

Many of the researchers working at this USC lab would ultimately disperse to found companies like Oculus and Survios, and as VR gained momentum its leaders like Mark Bolas and Paul Debevecwent off to join the the efforts underway at Microsoft and Google. They were hired as part of a wave that saw experts in VR and AR around the world snatched up by the world’s biggest tech companies.

See the full story here: https://uploadvr.com/vr-headset-history-2012/

7Apr/18Off

Technology takes Plymouth students out of this world

Parents are getting used to their kids coming home from school with stories about visits to the Pyramids or the Great Wall of China.

With virtual -reality technology, not even the sky is the limit for boys and girls in local schools.

A grant from the Plymouth Education Foundation started the Google Expeditions program last fall. And the virtual trips to national parks, inside the human body, and into outer space, quickly proved so popular that the district made sure there were enough of the virtual reality viewers to allow every child to get in on the educational fun.

The school committee oohed and aahed over the virtual reality offerings during an update on the district’s educational technology and instructional media programs earlier this week.

See the full story here: http://www.patriotledger.com/news/20180406/technology-takes-plymouth-students-out-of-this-world

7Apr/18Off

Soaring through Peru: Berkeley student turns summer research into augmented reality app

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“Professor Vranich is incredibly knowledgeable and a go-with-the-flow kind of person, which is something I really liked,” Schager said. “The Cusco course wasn’t structured in the way that Berkeley classes are, and we had no idea what to expect each day of class.”

The class was taught outdoors every weekday and used the surrounding historical sites as a living classroom. Vranich brought the class to visit different ruins, waterfalls and even Machu Picchu.

“He would point out many hidden parts to the architecture, like how the Inca architecture was built right into the mountains and landscapes,” Schager said.

Originally from Apple Valley, California, Schager studies cognitive science. She had taken courses in artificial intelligence, and had a background in 3D modeling and 3D graphics. What she lacked was extensive drone-flying experience.

Before leaving for Peru, Schager’s friend in the Berkeley UAV club taught her how to fly a drone. She first had to get a drone-flying license, register as a drone-flyer and then pass safety training in order to practice in the United States. These steps are not required in Peru, but the practice proved invaluable. She conducted test flights and familiarized herself with the DJI Phantom 3 Professional model, which is the same model Vranich had for her in Peru.

See the full story here: http://news.berkeley.edu/2018/04/05/soaring-through-peru-berkeley-student-turns-summer-research-into-augmented-reality-app/

7Apr/18Off

Serve up OHI with a dose of augmented reality. Wait, what?

cruz-OHI-1.jpg.scale.LARGEIn August, I finished my master’s in education with a focus in digital learning. My goal was to become a more effective teacher, using technology in the classroom for my millennial learners. I was playing around with a new app for the classroom when it dawned on me that it could be a powerful tool for delivering OHI to patients at home. It’s called HP Reveal (formerly known as Aurasma), and it’s an augmented reality program. Using the HP Reveal app, you can become a patient’s personal daily OHI coach.

Now, scan the image below that reads “Floss Like a Boss” using the app. You should see a video on proper flossing. This is called an aura, a video overlay connected to an image. If the image isn’t tracking well, try scanning the same image on cruzconnect.org.

See the full story here: http://www.dentistryiq.com/articles/2018/04/serve-up-ohi-with-a-dose-of-augmented-reality-wait-what.html

5Apr/18Off

Generation Z Is Already Bored by the Internet

A180402-Lorenz-Gen-z-bored-by-internet-hero_fsql6uPhone boredom occurs when you’re technically “on your phone,” but you’re still bored out of your mind. It’s that feeling when you’re mindlessly clicking around, opening and closing apps, looking for something to do digitally and finding the options uninteresting.

See the full story here: https://www.thedailybeast.com/generation-z-is-already-bored-by-the-internet