philip lelyveld The world of entertainment technology

14Sep/21Off

Higher education needs to promote cross-disciplinary dialogue about AI

Google Translate's limitations spell out why we must re-visit old questions about artificial intelligence, says Lionel Tarassenko

September 14, 2021 Lionel Tarassenko

Advances in machine learning have been spectacular in the last five years. This form of artificial intelligence has led to very significant progress is areas such as autonomous driving, machine translation (to and from multiple languages) and automated text generation.

And yet… Useful as Google Translate is, it still makes some fairly basic mistakes. For example, it correctly renders “the window that I have shut” as “la fenêtre que j'ai fermée”, but incorrectly translates “the key that I have found” into French as “la clé que j'ai trouvé”.

Anyone with a French A-level will tell you that, with the avoir verb, the past participle must agree with the direct object when it precedes the verb. “Clé” is feminine, so the extra ‘e’ is also needed on the end of the participle. Testing with similar examples gives a phrase translation accuracy of around 50 per cent, which isn’t great.

To someone like me who has been working in machine learning (ML) for the past 30 years, this is not surprising. Translation is only as good as the data fed to the ML algorithm during the learning phase. Google Translate has no understanding of French grammar: it learns through brute repetition of exemplar sequences. Evidently there are not enough examples in Google’s training data of phrases with feminine nouns as objects preceding avoir for the correct translation to be given every time.

Lionel Tarassenko is president of Reuben College, University of Oxford.

See the full story here: https://www.timeshighereducation.com/blog/higher-education-needs-promote-cross-disciplinary-dialogue-about-aihttps://www.timeshighereducation.com/blog/higher-education-needs-promote-cross-disciplinary-dialogue-about-ai

13Sep/21Off

Dreamverse – Music, Art, Technology

During the daytime, Dreamverse is an public interactive digital art experience featuring the most prominent NFT artworks and artists in both digital and virtual formats. The Gallery will feature work by over 150 artists, curated by 10 seminal NFT artists, TIME, and Metapurse.

See the full story here: https://www.dreamverse.life

13Sep/21Off

Macy’s Reduces Product Returns to <2% with VR

One of the continually cited benefits of “try before you buy” AR and VR product visualization is how it can increase conversions and reduce returns. We’ve covered plenty of proof points for conversions, but return rates have always lingered in theoretical and speculative territory.

See the full story from Oct. 21, 2019 here: https://arinsider.co/2019/10/21/macys-reduces-product-returns-to/

13Sep/21Off

Emirates launches first airline virtual reality app in Oculus store, the world’s most popular VR platform

Experience Emirates' fully-enclosed Gamechanger First Class Suites, explore the airline's signature A380 Onboard Lounge, or check out the cabin around your own seat in row 77 from the comfort of your home, with the airline's award-winning and industry-leading virtual reality (VR) experiences.
 
Available on emirates.com to anyone with an internet connection, via the Emirates app, and now on the Oculus Store for Oculus Rift users, Emirates has taken the next step in its ambition to reach and engage audiences around the world with cutting-edge VR technology. Learn more about the Emirates VR experience on Oculus Rift here...

Created in partnership with technology company Renacen, Emirates' customers can navigate through Economy, Business and First Class cabins, explore their seats, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots. Emirates is working on an updated version featuring its Premium Economy cabin and latest A380 aircraft interiors.
 
In future developments, Emirates plans to offer customers the ability to explore destinations, select a cabin, and book and pay for their Emirates flight from within the Emirates Oculus VR app.

See the full story here: https://mediaoffice.ae/en/news/2021/September/13-09/Emirates-launches-first-airline-virtual-reality-app-in-Oculus

13Sep/21Off

10 Best Examples Of Augmented And Virtual Reality In Retail

1. Nike  uses augmented reality and virtual reality in their physical stores. Customers can scan items like shoes or clothing to view information, or they can enter a VR world to experience the different steps in Nike's supply chain so they understand how and where items are being made.

2. IKEA has developed The Place App, which allows shoppers to use augmented reality with their smartphone camera to place furniture items into their homes so they can visualize exactly how the item will look in their setting. 

3. Warby Parker’s customers can use AR to try on glasses from the comfort of their homes, so they can pick out the perfect frames.

4. L'Oreal now offers augmented reality-powered makeup try-on experiences, delivered in collaboration with Facebook. Customers can experiment with the world’s leading beauty brands, such as Maybelline, L’Oréal Paris, Lancôme, Giorgio Armani, Yves Saint Laurent, and Urban Decay.

5. Luxury watch retailer WatchBox uses AR to let customers try on different sizes of watches to pick out the perfect one and make sure it looks great on their wrist. 

6. FaceCake has created an Infinite Virtual Closet that allows users to create and build a dream closet with aspirational wardrobe and jewelry items, then virtually try them on. The AI-driven shopping platform also gives shoppers curated style recommendations. Imagine being able to virtually try on earrings and actually being able to see them dangling from your ears! 

7. BMW’s augmented reality experiences allow car shoppers to go into showrooms and customize cars with different colors or styles using their tablets or phones. Or they can put on virtual reality goggles and experience what it’s like to drive the cars, so they understand their options and can make the perfect choice for their new vehicle. 

8. Apple brought their physical retail stores home during the pandemic using AR technology to showcase their products. Shoppers can use AR Quick Look for new iPhone or iMac models, so you can see what they look like in your space or in your hand.

9. Toms, the shoes and apparel company, has installed virtual reality in hundreds of their stores across the world to give customers the ability to transport themselves to Peru. Toms donates $1 of every $3 they make to local people who play a part in their supply chain – and customers can experience the impact of that initiative via virtual reality.

10. Fashion retailer Asos now has simulated models on the website that you can dress up using AR, so you can see how garments look on different body types. In the future, we will likely have our own avatars, so we can have our bodies scanned and try out our own avatars in the digital world.

See the full story here: https://www.forbes.com/sites/bernardmarr/2021/09/13/10-best-examples-of-augmented-and-virtual-reality-in-retail/?sh=54071ac86626

13Sep/21Off

The Spot 625 offers virtual reality dining experience narrated by comedians

Quantum Virtual Entertainment, owned by both Lynch and Gregory Nies, teamed up to open The Spot 625 and create a virtual reality dining experience in a secluded room of the restaurant. 

The Spot 625 opened this fall in Syracuse with the intent to bring a lot more to the table than just food. The new restaurant proposes a combination between food and virtual reality, creating an immersive dining experience like no other in the area. Guests purchase tickets to the VR experience and order their meal before arriving at The Spot through its website. Food options vary from pasta to beef, from chicken to seafood. Customers should note any dietary restrictions.

Despite the challenges, both owners explained that, as of now, the recently opened restaurant has been a success and that they are excited to see where it takes them in the future. They have a lot of ideas, they said, including introducing movement to make the experience even more immersive.

See the full story here: http://dailyorange.com/2021/09/spot-625-new-virtual-reality-dining-experience-narrated-comedians/

11Sep/21Off

Kids are surrounded by AI. They should know how it works.

The student was one of 28 middle schoolers, ages 9 to 14, who participated in a pilot program this summer designed to teach them about AI. The curriculum, developed by Blakeley Payne, a graduate research assistant at the MIT Media Lab, is part of a broader initiative to make these concepts an integral part of middle school classrooms. She has since open-sourced the curriculum, which includes several interactive activities that help students discover how algorithms are developed and how those processes go on to affect people’s lives. ...

Algorithms as opinion

Payne’s curriculum includes a series of activities that prompt students to think about the subjectivity of algorithms. They begin by learning about algorithms as recipes, with inputs, a set of instructions, and outputs. The kids are then asked to “build,” or write down instructions, for an algorithm that outputs the best peanut butter and jelly sandwich.

Very quickly, the kids in the summer pilot started to grasp the underlying lesson. “A student pulled me aside and asked, ‘Is this supposed to be opinion or fact?’” she says. Through their own discovery process, the students realized how they had unintentionally built their own preferences into their algorithms. ...

See the full story here: https://www.technologyreview.com/2019/09/13/133056/kids-are-surrounded-by-ai-they-should-know-how-it-works/?truid=33b587ecf0755237a213721d72ba90e8&utm_source=the_algorithm&utm_medium=email&utm_campaign=the_algorithm.unpaid.engagement&utm_content=09-11-2021&mc_cid=15fbb129d9&mc_eid=cf24d7da5b

11Sep/21Off

China has started a grand experiment in AI education. It could reshape how the world learns.

Zhou Yi was terrible at math. He risked never getting into college. Then a company called Squirrel AI came to his middle school in Hangzhou, China, promising personalized tutoring. He had tried tutoring services before, but this one was different: instead of a human teacher, an AI algorithm would curate his lessons. The 13-year-old decided to give it a try. By the end of the semester, his test scores had risen from 50% to 62.5%. Two years later, he scored an 85% on his final middle school exam.

“I used to think math was terrifying,” he says. “But through tutoring, I realized it really isn’t that hard. It helped me take the first step down a different path.”

... As one of the largest AI education companies in China, Squirrel highlights this tension. And as one of the best-poised to spread overseas, it offers a window into how China’s experiments could shape the rest of the world. ...

“In three hours we understand students more than the three years spent by the best teachers.”

On screen, the teacher looks increasingly crestfallen and humiliated. “He looks so sad,” I say.

“You noticed!” Li laughs. ...

Li thinks this is the only way humanity will be able to elevate its collective intelligence. Entrusting teachers with anything else could risk “damaging geniuses.” He’s playing out this philosophy on his own kids, using Squirrel’s system as much as possible to train them. He boasts that his eight-year-old twin boys, in the second grade, are now learning eighth-grade physics, a testament that his method is working. “Only adaptive systems could make such miracles,” he says. ...

Squirrel is already exporting its technology abroad. It has cultivated its international reputation by appearing at some of the largest AI conferences around the world and bringing on reputable collaborators affiliated with MIT, Harvard, and other prestigious research institutes. Li has also recruited several Americans to serve on his executive team, with the intent of pushing into the US and Europe in the next two years. One of them is Tom Mitchell, the dean of computer science at Carnegie Mellon; ...

 “Innovation comes from difference,” he says. “That’s exactly what China lacks. If you are able to speak multiple languages, you are able to talk to different people; you are able to communicate different ideas.” ...

See the full story here: https://www.technologyreview.com/2019/08/02/131198/china-squirrel-has-started-a-grand-experiment-in-ai-education-it-could-reshape-how-the/

10Sep/21Off

Prison Contractor That Charges Inmates Sky-High Phone Fees Proposes Virtual Reality Visitation

As Vice first reported, Global Tel Link (GTL) recently filed a patent that describes a “system and method for personalized virtual reality experience in a controlled environment.” It continues, “A system and method for initiating a personalized virtual reality session via a virtual reality communication system in a controlled environment is disclosed.”

In effect, what this describes is a VR system by which incarcerated persons could interact with others outside the prison—VR visitation using digital avatars, basically. Other possible uses could be allowing inmates “for a brief time, imagine himself outside or away from the controlled environment.”

GTL obviously intends the ways in which this system can be used to be completely at the whims of prison officials, who typically surveil any venue of access to the outside. The patent describes a “monitoring system” that “continuously monitors visual information of the virtual reality session for any prohibited... actions performed by a user’s avatar that are determined by monitoring center to be inappropriate for a virtual reality session.”

See the full story here: https://gizmodo.com/prison-contractor-that-charges-inmates-sky-high-phone-f-1847646844

9Sep/21Off

Facebook debuts its Ray-Ban Stories smart sunglasses

Facebook announced their long-awaited foray into the smart glasses space Thursday morning, launching the Ray-Ban Stories smart glasses in partnership with eyewear giant EssilorLuxottica.

The svelte frames are some of the most low-profile yet available to consumers and will allow users to snap photos and videos with the two onboard 5 MP cameras, listen to music with in-frame speakers and take phone calls. The glasses need to be connected to an iOS or Android device for full functionality, though users can take and store hundreds of photos or dozens of videos on the glasses before transferring media to their phones via Facebook’s new View app. The twin cameras will allow users to add 3D effects to their photos and videos once they upload them to the app.

The lightweight glasses weigh less than 50 grams and come with a leather hardshell charging case. The battery lift is advertised as “all-day” which TechCrunch found to be accurate during our review of the frames.

Users will be able to control the glasses with a couple physical buttons including a “capture” button to record media and an on-off switch. A touch pad on the right arm of the glasses will allow users to perform functions like swiping to adjust the volume or answering a phone call. An onboard white LED will glow to indicate to the people around the wearer that a video is being recorded.

The glasses, notably, are neither waterproof nor splash-proof.

The glasses will start at $299, with polarized and transition lens options coming in at a higher price point.

The glasses notably do not have in-lens displays that will allow users to see digital augmented reality content like competitor Snap’s latest Spectacles prototype.

See the full story here: https://techcrunch.com/2021/09/09/facebook-debuts-its-ray-ban-stories-smart-sunglasses/?guccounter=1&guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAAIeES7I93XG-ee2aObP2gfmvDzc8YO8sHGIoev8kTNOPkp3epfRrqWZtrwg_e7wpxYYpQRMFDItxxlN1FZvbRGG14WYQs4RPb8oNpBIxXc1ayWzqx_5M2jJCjp4vCmJl8NcFhfoVHT83m8HlQi6jZy1_lhNDmSe5uWI3PDRfHWbO