philip lelyveld The world of entertainment technology

24Dec/18Off

IMAX is the latest company to leave the virtual reality business.

The straw that broke the camel's back?

image-2It shouldn't go unnoticed that Google ended its VR camera development project with IMAX in August, and Star VR, which made the headsets IMAX used in its VR centers, is shutting down its VR business. To continue to offer a VR experience, IMAX would have had to switch from Star VR's wider-screen models to standard VR headsets, eliminating whatever technical it might have been leaning on to attract consumers.

See the full story here: https://www.fool.com/investing/2018/12/23/another-virtual-reality-dream-dies-quietly.aspx

24Dec/18Off

Long-distance bus company debuts virtual reality experience for Las Vegas commuters

FlixVR2_t653German busing company FlixBus, which began service for as low as $2.99 between Las Vegas to stops in Los Angeles, Phoenix and San Diego on May 31, added the VR headsets to its list of offerings for passengers who upgrade to its “panorama seats.” The Pico’s Goblin headsets, which retail for about $200, have an array of games and cinematic elements available, from virtual basketball to floating through outer space.

There are also 3D experiences such as diving to the bottom of the Red Sea or walking across the Arctic with penguins, FlixBus officials said. They say it is the world’s first virtual reality experience on long-distance buses.

See the full story here: https://lasvegassun.com/news/2018/dec/24/long-distance-bus-company-debuts-virtual-reality-e/

 

24Dec/18Off

Can you stand segregation (Isolation)? These researchers are using virtual reality to let hospital staff see through their patients’ eyes

_1_jail3Think virtual reality and you might picture a fantasy world to be explored and enjoyed. But researchers and staff at a Hamilton hospital are using the technology to better understand what it feels like to be in a seclusion room, the health-care equivalent of a jail segregation cell.

“We wanted to see what it was like to be on the other side of the door,” said Gary Chaimowitz, head of the forensic psychiatry program at St. Joseph’s Healthcare and a professor at McMaster University. “I think many of us can imagine, or recall times when you’ve been in places by yourself, when you didn’t want to be by yourself, left alone, but this puts you, as a staff person, in our rooms.”

Using a VR headset and hand controllers, staff are transported into a room modelled after real seclusion rooms at the hospital, and another set in a jail cell.

SimWave, an Ottawa-based company, used photographs to recreate the experience.

In two of three VR training modules being used at the program, you try to get the attention of virtual staff on the other side of the door. The seclusion room has no bathroom, and your bladder is full. You can ask for help, pace the room and knock or even pound on the door.

Your call for help returns one of 10 programmed responses, ranging from, a polite, “Yes, we’ll get you something,” to “Hold on a sec, we’re a little bit busy right now,” to a little more pointed response, Chaimowitz said.

“The tone, if you’re on the receiving end of that, obviously it makes a hell of a big difference,” he said.

Sometimes, there is no response, or the “patient” hears laughter. In another scenario, you actually get to use the bathroom.

See the full story here: https://www.thestar.com/news/gta/2018/12/21/can-you-stand-segregation-these-researchers-are-using-virtual-reality-to-let-hospital-staff-see-through-their-patients-eyes.html

24Dec/18Off

Ooredoo announces success of first Augmented Reality campaign

Doha: Ooredoo announced yesterday its recent Augmented Reality campaign was a huge hit with customers, who reacted enthusiastically to the opportunity to experience the new technology for the first time in Qatar.

The telecommunications leader launched its Augmented Reality technology via the Ooredoo app in celebration of Qatar National Day, using the new technology to offer celebratory gifts to its customers through Augmented Reality-compatible advertisements both around town and on all social media platforms.

In just a few days, hundreds of thousands of customers scanned the advertisements and redeemed a variety of generous gifts through the app.

The new Augmented Reality has allowed Ooredoo to provide a new, interactive way for customers to engage with its products and services.

See the full story here: https://www.thepeninsulaqatar.com/article/24/12/2018/Ooredoo-announces-success-of-first-Augmented-Reality-campaign

24Dec/18Off

CES 2019 Trends To Watch – 5 Predictions Everyone Should Read

AI at the top of the agenda

Smart screens – the command center of the smart home

Foldable Phones

The Road to 5G

Self-driving cars

See the full story here: https://www.forbes.com/sites/bernardmarr/2018/12/24/ces-2019-trends-to-watch-5-predictions-everyone-should-read/#1c53cf4369f1

24Dec/18Off

Four Emerging Technology Areas That Will Help Define Our World In 2019

https---blogs-images.forbes.com-cognitiveworld-files-2018-12-Welcome-to-2019-1200x798   1.  The Internet of Things and Smart Cities     

2.  Artificial Intelligence (AI)

3.  Quantum Computing

     4.  Cybersecurity (and Risk Management)

See the full story here: https://www.forbes.com/sites/cognitiveworld/2018/12/24/four-emerging-technology-areas-that-will-help-define-our-world-in-2019/#3bf4156f58dd

21Dec/18Off

US-tech giant Intel’s VC arm backs China’s Sky Limit Entertainment

IntelChina’s Sky Limit Entertainment Group has received an undisclosed amount in a series A funding round from US-based technology company Intel Corporation’s venture capital arm Intel Capital. Sky Limit Entertainment will use the funding proceeds for location-based VR content creation and for the development and promotion of comprehensive virtual, augmented and mixed reality content solutions for applications such as large space multiplayer free-roaming interactive games, an announcement said in Thursday.

The funding round follows previous investments that the company had received from AVICTC, Lenovo Capital and Incubator Group (LCIG), Shenzhen Weiyue Creative Investment Group and Mango Cultural and Creative Industry Private Equity Fund.

In 2017, Sky Limited Entertainment opened one of the world’s first super-scale VR experience centers in downtown Beijing under its newly announced international entertainment brand “SoReal”. In addition, Sky Limited Entertainment’s Global Innovation Center, established in 2018, was the first entertainment technology operation to be located in the National Base for International Cultural Trade (Beijing).

Read the full story here: https://www.dealstreetasia.com/stories/us-tech-giant-intels-vc-arm-backs-chinas-sky-limit-entertainment-114667/?fbclid=IwAR0XgMycTnGoQCNC0xwtziSsbOLUImjg7Zajd_zs9WhtWTwf29cAlfCBW4A

21Dec/18Off

Unlocking the Value of Augmented Reality Data

Biron-Fig_2_revised-1The word “sensor” has become inseparable from the internet of things (IoT), where sensors detect environmental conditions and communicate these signals bidirectionally as data, whether it’s an industrial machine reporting its operating condition or your home thermostat being turned on remotely.

Before the IoT, the two key functions of a sensor — to detect environmental change and to communicate that data — were largely carried out by humans. Today, as augmented reality (AR) technology gains adoption, humans will soon be equipped with sensors through various AR devices, such as phones and headsets. This augmentation provides uncharted opportunities for organizations to use these data insights to drive operational effectiveness and differentiate their products and services for consumers.

Smart, Connected Reality Means More User Data

Assessing the Business Opportunities From New AR Data

Early Use Cases for AR Insights

Connecting the Strategic Dots

See the full story here: https://sloanreview.mit.edu/article/unlocking-the-value-of-augmented-reality-data/

21Dec/18Off

Granted Apple patent shows off immersive AR maps projected from iPhone

apple-maps-3d-flyoverApple was granted a patent today for an augmented reality viewing system to display 3D flyover data from Apple Maps onto a desk or any other flat surface from an iPhone.

Filed initially back in May 2016, this feature may or may not ever make a debut. However, with Apple’s heightened push into AR, it could be more likely to become a reality than other patents.

Interaction with the map is primarily controlled by device motion rather than “fingertip manipulation”, meaning users will likely physically walk closer, farther, left and right to visualize the entire mapped area being displayed.

It seems clear the feature will most greatly benefit tourists, especially those visiting a large, well-mapped out city, as it seems Apple’s own 3D Flyover data is required to generate the 3D environment.

See the full story here: https://9to5mac.com/2018/12/20/apple-patent-shows-off-immersive-ar-maps-projected-from-iphone/

21Dec/18Off

(WithIn) Wonderscope’s Apple AR app unfurls new trick: ‘Spatial storytelling’ with bunnies

The company said that in the coming year, it'll speed up how quickly it releases interactive stories in the app. That's partly thanks to the Storymaker platform that Within, Wonderscope's creator, is building. The goal is for outside creators to jump into AR animation without having to reinvent the wheel.

Next year may also feature a story starring Blob, Wonderscope's emcee who guides you through the basics of how AR works.

"We'll still negotiating Blob's contract," Chris Milk, the CEO of Within, said Wednesday. "He has a really powerful agent."

To get a sense of Wonderscope, imagine if Snapchat filters or Pokemon Go went to work at Pixar after graduating from Juilliard. It's experimenting with what Milk calls "spatial storytelling," or tales that unfold like a miniature, interactive plays on the floor or table in front of you. Speaking your lines in the script unlocks the action, and the characters look you in the eyes and talk back.

Wonderscope has frequently ranked as a top 10 iPhone download for US kids ages 6 to 8 -- the age demographic it's shooting for -- since it launched in mid-November, according to data from App Annie.

Milk also noted that the app has been popular for younger children who can't read and their parents, who read the app's scripted lines aloud on their kids' behalf. In that way, Wonderscope is like an evolution on classic storytime where a kid sits on a parent's lap and absorbs the visuals of a story while the adult reads aloud, he said.

See the full story here: https://www.cnet.com/news/apple-ar-app-wonderscope-adds-cartoon-bunnies-to-make-sense-of-spatial-storytelling/