Michael Bay is launching a range of ‘augmented reality comics’
Although 451 hasn't revealed any titles yet, creators are already involved, pulled together from Hollywood's sphere of writers and artists. Currently announced are Con Air's Scott Rosenberg, Swordfish's Skip Woods, The Wire's George Pelecanos, Black Mass' Mark Mallouk, novelist Clay McLeod Chapman, and visual effects artists Peter and Paul Williams.
Rather than traditional paper based comics though, Bay's initiative will feature Touchcode, a "thinking ink" technology that unlocks digital content from physical goods. When used with comics, it could deliver additional story material, blend the narrative across mediums, or create mixed-media content bridging print and video.
...it's not hard to see 451 treating the graphic novel line as an IP farm. Hopefully, there'll at least be something worth reading in there, too.
See the full story here: http://www.wired.co.uk/news/archive/2015-08/26/michael-bay-digital-comics-graphic-novels