28Aug/15Off
MTV VMAs media mix, including VR
MTV will produce a live-streaming, 360-degree virtual-reality video experience for the 2015 “MTV Video Music Awards” red-carpet pre-show on Sunday, Aug. 30.
The cabler worked with virtual-reality studio and tech company IM360 on the VR project, which will lets desktop viewers use their mouse to navigate immersive scenes from the red carpet, while mobile users can download the IM360 app and watch the coverage from different angles by moving their device in any direction.
Other digital extensions for the 2015 “MTV Video Music Awards”:
- MTV will grant exclusive access to the red carpet and show to top social influencers, including YouTube stars Connor Franta and Lohanthony, Twitter grandma comedian Baddie Winkle, and Laci Green, host of MTV’s “Braless” digital series on sexuality and other topics;
- MTV News, working with online content platform Playbuzz, is launching Swiper for its VMA coverage that will let users swipe right for “like” and left for “disklike” (a la Tinder) for each post; and
- MTV Style will turn over its Twitter Periscope broadcasting account to the women of Shop Jeen, an online clothing and accessories store, to provide real-time commentary on red carpet fashions. Additional influencers slated to broadcast live from the VMAs include Rickey Thompson, Danababy, Kinda Sarah, Andrea Russett, CyreneQ, Makeup by Mandy, Mahogany Lox and Josh Kennedy.