The Mainstreaming of Augmented Reality: A Brief History
The launch of Pokémon Go this summer was a huge success—both for the gaming industry and for Augmented Reality (AR). After launching in July 2016, the game hit its peak in August of almost 45 million users. ...(its current user base is now 30 million users), the phenomenon demonstrated AR’s potential to be adopted by mainstream culture.
Aside from complex technological advances (e.g., mobile devices are now powerful enough to handle AR software and tracking systems), three other elements have enabled the mass adoption of AR apps: 1) meaningful content, 2) convincing and realistic interaction of the virtual with the physical environment, and 3) unique value that goes beyond what other technologies deliver.
See the full story here: https://hbr.org/2016/10/the-mainstreaming-of-augmented-reality-a-brief-history