philip lelyveld The world of entertainment technology

10Oct/17Off

Roland Emmerich Dives Into Virtual Reality With VRenetic

roland-emmerichIndependence Day filmmaker Roland Emmerich and entrepreneur and producer Marco Weber are diving deep into virtual reality by launching the virtual reality company VRenetic, which will specialize in “accessible, social-media enabled 360-degree streaming.” The company is privately held and headquartered in West Hollywood and Emmerich is its chairman and co-founder.

\The company’s first product – VResh – combines a free broadcasting and viewing application with mobile integrated cameras and proprietary headsets that empower users to share real time 360-degree experiences with the world  without the big expense that has hampered high-quality VR adoption.

“Sure, the hardware for professional 360-degree content streaming already exists, but it’s totally inaccessible to young, cost-conscious users,” said Emmerich in a statement. “The VResh platform unlocks all of that, and more. Users will have 4K 360-degree VR streaming capabilities paired with real-time two-way audio, which does wonders to socialize and personalize what has thus far been a solitary, tethered-to-a-computer kind of experience.”

See the full story here: http://deadline.com/2017/10/roland-emmerich-virtual-reality-vrenetic-marco-weber-1202181015/

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