By adding VR to the menu, these restaurants are able to charge incredibly high bills not only for the food but also the experience. Like Sublimotion, which opened its doors 2014 in Spain, and is considered one of the most expensive in the world at about $2,000 a plate.
At Sublimotion, VR is used to elevate the gastronomy and the performance element of the food and the dining experience. The experiences and menu change, but guests wear a headset to watch their food fly in and they can even see the nutritional information about their meal in real time.
At Mad Rex in Philadelphia, instead of VR helping to make the food fly, it helps to allow the visitors to fly — or to feel like they are flying.
The restaurant is themed to be post-apocalyptic like the movie and comic Mad Max.
VREI and other VR cafes are popping up all around as a space to meet friends for a coffee and play VR games.