‘AR As A Feature’ Is The Best Use Of AR Tech Right Now, And Amazon Gets It
Combining image/object recognition with AR can result in many new opportunities. This demo by Intopalo shows facial recognition being used in an office setting.
One of the more interesting features in AR is the use of portals. By placing portals in the world, users can teleport to new places using 360 photos, 360 videos or 3D worlds.
Travel apps can add AR Portals as a feature to help users experience their desired destination. From viewing hotel rooms and patio views to previewing an adventure tour, mixed reality can provide the customer with an experience rich enough to validate making the purchase.
AR represents a new opportunity for companies and developers to engage their customers with new features. As more customers upgrade to ARKit enabled devices like iPhone 8 and X and ARCore comes to Android, the number of AR users grow exponentially.