Previously, the brand has released such bold digital-forward initiatives as Sizzl, a dating app for bacon lovers, and a bacon-scented alarm clock called “Wake Up and Smell the Bacon,” both created in partnership with agency 360i.
The Bacoin initiative was led by agency McGarryBowen.
Oscar Mayer certainly isn’t the first brand to roll out a product-based cryptocurrency. Burger King launched its own Whoppercoin in 2017.
See the video here: http://www.adweek.com/digital/oscar-mayer-launches-a-bacon-based-cryptocurrency-and-obviously-its-called-bacoin/
Sorry, the comment form is closed at this time.
Trackbacks are disabled.