philip lelyveld The world of entertainment technology


Mercedes-Benz Launches Interactive Augmented Reality Experience for Fans at Mercedes-Benz Stadium in Atlanta

Using voice commands, Artificial Intelligence (AI) and AR, guests are in the driver’s seat creating their own customized and immersive experience to make lifelong memories with local sports stars. Imagine activating a joyride through the panes of reality with Atlanta Falcon Calvin Ridley or United’s Michael Parkhurst by simply saying “Hey Mercedes…” and letting the all-new Mercedes-Benz User Experience (MBUX) technology handle the rest. Sit back and relax with Calvin Ridley as he demonstrates how to activate back massages, alter the temperature and play one’s favorite music in vehicles outfitted with the MBUX system that parallels popular in-home virtual assistants.

Visitors can also electric slide into section 104 for a touchdown dance with Falcon Matt Ryan or celebrate scoring a goal with United’s Josef Martinez at the Mercedes-Benz EQ station, in reference to our new line of electric vehicles. Outfitted with Mercedes-Benz electric hybrid vehicles, this AR display encourages guests to get energized with their favorite play makers while interacting with the cutting-edge technology available in the Mercedes-Benz EQ lineup.

Post-game takes on a whole new meaning at the AR station located in the Mercedes-Benz Club, which gives guests access to exact replicas of the Atlanta United and Falcons locker rooms. In this setting, fans can participate in the AR experience of post-game conversation with their favorite players. For fans who have always dreamed of participating in these behind-the-scenes moments, this display brings those wishes to life.

See the full press release here:

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