SAG-AFTRA Approves New Influencer Agreement
“The Influencer Agreement was created in response to the unique nature of Influencer-generated branded content and offers a new way for influencers to work under a SAG-AFTRA agreement. We want to be able to support both current and future SAG-AFTRA members in this space and for them to be able to access the benefits of union coverage,” said SAG-AFTRA President Gabrielle Carteris in a statement to Backstage.
Previously, the union had covered advertising done by YouTubers. This new influencer agreement takes it one step further: it will cover advertising work across all social media platforms, including Instagram, Facebook, Twitch, and TikTok.
See the full story here: https://www.backstage.com/magazine/article/sag-aftra-approves-new-influencer-agreement-72636/?fbclid=IwAR28bPAi7o0RZR37jLseAnWHWs_3qtbMSqOtbymzPsXIvx4wlDNJvEiZIaE
