The latest edition of the annual Ericsson ConsumerLab TV & Media Report has found that streaming video is now almost level with traditional TV watching, with 75 per cent of consumers watching streamed content several times a week, compared to 77 per cent who watch scheduled broadcast TV programming.
The results, based on interviews with over 23,000 people in 23 different countries, show that a shift in user behaviour continues to drive change in the TV and media industries, ushering in an era of high-quality, on-demand entertainment.
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