Deloitte Digital and Snap Inc. Report Reveals the Rich, Untapped Future of Augmented Reality for Customer Experience
With 74% of global consumers expecting augmented reality (AR) to be even more important in their lives in the next five years, AR has the power to redefine a brand's digital customer experience and mobile engagement
Deloitte Digital and Snap Inc. have conducted one of the largest and most comprehensive global "Consumer Augmented Reality" reports to further understand the potential of this technology, the findings of which affirm AR's role as the next frontier of mobile and digital engagement and identify how AR can help brands elevate their customer experience.
The report, which evaluated responses from 15,000 U.S. domestic and international consumers, about half of which use Snapchat, shows that AR has the power to impact a business' bottom line, not only driving customer connections but significantly driving conversions. AR has made the move to utility: no longer seen as just a toy (used to try out hairstyles or send playful videos between friends), but now as a meaningful engagement tool for brands, where consumers can, for example, virtually try on beauty products or envision a piece of furniture in their home. This growth in AR usage represents how virtual commerce is becoming more accessible, ultimately changing the shopping experience for consumers.
"As AR evolves, it will revolutionize our lives and become as significant of a technology shift as the web or mobile was to society, changing how we view and interact with the world around us," said Allan Cook, managing director, Deloitte Consulting LLP, and Digital Reality Business leader at Deloitte Digital. "The report shows that AR is really only in the beginning stages of being integrated in our everyday activities and is poised to make the journey from our cameras today to smart glasses tomorrow."
See the Snap report here:https://forbusiness.snapchat.com/blog/the-next-inflection-point-more-than-100-million-consumers-are-shopping-with-ar
See the full story here: https://www.prnewswire.com/news-releases/deloitte-digital-and-snap-inc-report-reveals-the-rich-untapped-future-of-augmented-reality-for-customer-experience-301290445.html
MIT artificial intelligence tech can generate 3D holograms in real-time
Now, MIT researchers have developed a new way to produce holograms almost instantly — and the deep learning-based method is so efficient that it can run on a laptop in the blink of an eye, the researchers say.
Shi believes the new approach, which the team calls "tensor holography," will finally bring that elusive 10-year goal within reach.
...a hologram encodes both the brightness and phase of each light wave. That combination delivers a truer depiction of a scene's parallax and depth.
...
Shi's team took a different approach: letting the computer teach physics to itself.
They used deep learning to accelerate computer-generated holography, allowing for real-time hologram generation. The team designed a convolutional neural network — a processing technique that uses a chain of trainable tensors to roughly mimic how humans process visual information.
In mere milliseconds, tensor holography can craft holograms from images with depth information — which is provided by typical computer-generated images and can be calculated from a multicamera setup or LiDAR sensor (both are standard on some new smartphones).
This advance paves the way for real-time 3D holography. What's more, the compact tensor network requires less than 1 MB of memory. "It's negligible, considering the tens and hundreds of gigabytes available on the latest cell phone," he says.
The research "shows that true 3D holographic displays are practical with only moderate computational requirements," says Joel Kollin, a principal optical architect at Microsoft who was not involved with the research.
Currently, most affordable consumer-grade displays modulate only brightness, though the cost of phase-modulating displays would fall if widely adopted.
The work was supported, in part, by Sony.
See the full story here: https://bigthink.com/technology-innovation/3d-holograms

Leading facial recognition technology provider, Corsight AI, announces Netpoleon as distribution partner for Asia
Recognised as the top scoring Facial Recognition Technology (FRT) without the presence of masks by the US Department of Homeland Security – as well as ranking second when masks were present – Corsight's technology can accurately identify individuals on watchlists even within highly challenging conditions. This advanced AI technology allows for ethical and accurate detection, significantly reducing the chance of false positives and ensuring its capabilities go far beyond that of the human eye. Alongside real-time detection, Corsight also provides law enforcement, transportation, government agencies, airports, retail outlets, banks, and more with forensic video analysis that can analyse hours of footage in minutes.
See the full story here: https://www.prnewswire.co.uk/news-releases/leading-facial-recognition-technology-provider-corsight-ai-announces-netpoleon-as-distribution-partner-for-asia-837044974.html
GOOGLE PLANS TO DOUBLE AI ETHICS RESEARCH STAFF
...the hires will increase the size of the responsible AI team that she leads to 200 researchers. Additionally, she said that Alphabet Chief Executive Sundar Pichai has committed to boost the operating budget of a team tasked with evaluating code and product to avert harm, discrimination and other problems with AI.
Health will be one area of focus for the group, she said. The AI team recently assisted in the development of an algorithm that can detect abnormal heart rhythms by scanning fingertips on an Android phone. During its development, she said the ethics team helped determine that darker-skinned people had more variabilities and errors in testings, which had to be addressed before the product’s release.
See the full story here: https://www.wsj.com/articles/google-plans-to-double-ai-ethics-research-staff-11620749048
Google Envisages A GPT-3-like Query System, Without Search Results
A new paper from four Google researchers proposes an ‘expert’ system capable of authoritatively answering users’ questions without presenting a list of possible search results, similar to the Q&A paradigm that has come to public attention through the advent of GPT-3 over the past year.
The paper, entitled Rethinking Search: Making Experts out of Dilettantes, suggests that the current standard of presenting the user with a list of search results in response to an inquiry is a ‘cognitive burden’, and proposes improvements in the ability of a natural language processing system (NLP) to provide an authoritative and definitive response.
Under the proposed model of an ‘expert’, cross-domain oracle, the thousands of possible search result sources will be baked into a language model instead of being explicitly available as an exploratory resource for users to evaluate and navigate for themselves. Source: https://arxiv.org/pdf/2105.02274.pdf
The paper, led by Donald Metzler at Google Research, proposes improvements in the type of multi-domain oracle responses that can currently be obtained from deep learningautoregressive language models such as GPT-3. The main improvements envisaged are a) that the model would be capable of accurately citing the sources that informed the response, and b) that the model would be prevented from ‘hallucinating‘ responses or inventing non-existent source material, which is currently an issue with such architectures.
Multi-Domain Training And Capabilities
Additionally, the proposed language model, characterized in the paper as ‘A Single Model for all Information Retrieval Tasks’, would be trained on a variety of domains, including images and text. It would also need an understanding about the provenance of knowledge, which is lacking in GPT-3 style architectures.
‘To replace indexes with a single, unified model, it must be possible for the model itself to have knowledge about the universe of document identifiers, in the same way that traditional indexes do. One way to accomplish this is to move away from traditional LMs and towards corpus models that jointly model term-term, term-document, and document-document relationships.’

In the image above, from the paper, three approaches in response to a user inquiry: left, the language models implicit in Google’s algorithmic search results have chosen and prioritized a ‘best answer’, but have left it as the top result of many. Center, a GPT-3 style conversational response, which speaks with authority, but does not justify its claims or cite sources. Right, the proposed expert system incorporates the ‘best response’ from the ranked search results directly into a didactic answer, with academic-style footnote citations (not depicted in the original image) indicating the sources that inform the response.
See the full story here: https://www.unite.ai/google-envisages-a-gpt-3-like-query-system-without-search-results/
Animation continues to grow: Commissioning boosted further by pandemic
A main factor in the continued growth of animated commissions since 2018 is the increased accessibility and variety of adults’ Animation. This has attracted a greater, more varied, viewership. As VoD platforms see a greater demand, they then commission more Animation, further increasing the availability and variety of animated series available. However, the influence of COVID-19 on the film and TV industry must be considered. Lockdowns have encouraged consumers to explore the content available in their VoD libraries. Additionally, many of the increased risks and costs of live-action production resulting from the pandemic do not apply to Animation.
...what makes these new US commissions stand out is that they are not Comedies. Being part of popular franchises guarantees these titles a high level of viewership. Moreover, they will introduce an even wider range of audiences to non-comedic Animation genres, perpetuating Animation’s ongoing cycle of growth.
Augmented reality produces real results for Ally Bank
See the full story here: https://www.americanbanker.com/news/augmented-reality-produces-real-results-for-ally

AI Expert Charles Simon Publishes Guide for Creating Artificial General Intelligence
“The Brain Simulator II software is now robust enough to need a full explanation which not only documents the program, but explains the background and philosophy behind it and the direction of future development,” notes Simon. “I wrote the companion book to provide neuroscientists, cognitive scientists, and programmers interested in AGI or spiking AI software with everything they might need to build a system that can learn about object permanence, spatial relationships, and time/causality, and ultimately help AI to become AGI.”
Highlighting the features that set Brain Simulator II apart from other AI software – including user and programming interfaces which allow users to examine and modify the network’s internal workings in real time, a powerful spiking neuron engine that is a biologically plausible emulation of the brain, and more than 50 modules for performing a variety of AI tasks – Brain Simulator II: The Guide for Creating Artificial General Intelligence contains chapters which describe:
- Neuron simulation models currently being implemented, and the distinction between biological neurons and traditional AI;
- Applications of neurons that work together to perform digital logic functions;
- Modules which allow programmers to create custom computer code for any cluster of neurons; and
- The Universal Knowledge Store (UKS), a set of modules which can store any kind of information and create relationships between different types of information.
See the full story here: https://www.prweb.com/releases/ai_expert_charles_simon_publishes_guide_for_creating_artificial_general_intelligence/prweb17910195.htm

AT&T Adds Augmented Reality Statistics to the Chicago Bulls Mobile App
AT&T is working with the Chicago Bulls and Nexus Studios to roll out a new fan experience within the Chicago Bulls app that gives fans the ability to see immersive 3D stats during Chicago Bulls’ games.
With AT&T StatsZone, Bulls fans can view their favorite team and player stats of current and past games in a customized AR view on their smartphone. In addition, they will be able to send and share clips of their favorite stats highlights and milestone celebrations from the game to their friends, family and on social media.
See the full story here: https://www.sportsvideo.org/2021/05/05/att-adds-augmented-reality-statistics-to-the-chicago-bulls-mobile-app/
‘It makes surgery very precise’: Stamford spine team mastering augmented reality
"It makes surgery very precise," Dr. Sandhu told the publication. "The technology allows us to see through the tissue. It's a little like a GPS system — it tells us where we are and gives us a road map of where we need to go."
Bennett Medical Center is the only hospital in the tristate area currently offering an AR spine surgery system, according to the report.
See the full story here: https://www.beckersspine.com/orthopedic-spine-practices-improving-profits/item/51696-it-makes-surgery-very-precise-stamford-spine-team-mastering-augmented-reality.html
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