Speedo launches AR app so you can virtually try on goggles
Speedo has launched an AR 3D face scanning app allowing shoppers “to interact with the product before they make a purchase”.
The Speedo Mirror mobile app scans the user’s face, then superimposes virtual models of swimming goggles on top to give an accurate 3D visual representation of how they would look.
The swimwear company, owned by Pentland Brands, has been testing the technology for the last two months, seeing 3500 users virtually try on 30,000 goggles.
See the full story here: https://www.chargedretail.co.uk/2019/09/10/speedo-launches-ar-app-so-you-can-virtually-try-on-goggles/
drew label. Debuts Augmented Reality App and Street Art To Famous LA Landmarks
Art is riding on the crest of the wave of AR technology. Artists have used canvases, city walls, and now use mobile phones as a direct medium to express their artistic vision. drew label. has the spirit of DIY and a no limits perspective. The new augmented reality app exists in a unique era of art history. This is where tech, typically bound by code, has converged with boundaryless art.
Juanita: You have 15 art installations waiting to be found all around Los Angeles. Such a great idea! There are no city permits needed for AR. There is only artistic license! Love this.
drew label.: The thing I’m most excited about with AR art is what it represents. For the first time, we can reach our audience directly. Unless you’re one of the ten big-name contemporary artists, as I am not, your opportunities to show your work to the public are so small. AR changes all that. Now, we can reach anyone with a smartphone, with no middlemen or gatekeepers restricting what we can or cannot do. Now, we’re limited only by the things we can imagine.
See the full story here: https://arpost.co/2019/09/10/drew-label-augmented-reality-app-street-art-famous-la-landmarks/
Mall at Millenia Macy’s upgrades include virtual reality, Starbucks
Customers at the Macy’s store at Mall at Millenia can now sip coffee from Starbucks and don virtual reality goggles to see how furniture could fit in their homes.
The store at Mall at Millenia at 4200 Conroy Road is the first Orlando market Macy’s to offer virtual reality, according to Macy’s media relations manager Julianne Bartosz. The technology allows customers to create a virtual room with their own dimensions and pick furniture pieces to arrange in the space. Customers can then put on goggles and walk through the virtual space.
Other upgrades include LED lighting and updated flooring, fitting rooms and restrooms.
See the full story here: https://www.orlandosentinel.com/business/os-cfb-mall-at-millenia-macys-upgrade-20190909-vaczxektb5aefetokak5rjudkm-story.html
Importance of UI/UX design interaction and why it will matter for your business
User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability.
The designers must look beyond merely creating usable products. They also consider the user’s pleasure and enjoyment in acquiring and using the product. UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.
So, how can UX design benefit a business?
Encourages the use of interaction
Generates loyalty
Generates recommendations
Reduces development costs
Reduces internal costs
Increases profits
See the full story here: https://e27.co/importance-of-ui-ux-design-interaction-and-why-it-will-matter-for-your-business-20190909/
Why aren’t brands using Google’s augmented reality wrapper?
I’m baffled by why so few brands seem to be using Google’s new AR wrapper. It’s a landmark product that allows both Apple (.usdz) and Android (.glb) augmented reality models to be inserted into a website via a single line of code.
know why people haven’t heard of the AR wrapper: Google didn’t make its function very public. My team only found out about it on a deep dive. ... It’s actually called Scene Viewer and was released back in May.
The AR wrapper also comes with a native 3D viewer. This is huge, as before we thought users would have to recognize an unknown icon to know that the thumbnail on the site is AR enabled. Now the experience just spins in front of them, like a beautiful lure, screaming to be touched. There is also an AR icon, but the 3D icon gives users a far more intuitive cue that the object is in 3D/AR.
See the full story here: https://venturebeat.com/2019/09/07/why-arent-brands-using-googles-augmented-reality-wrapper/
USING AUGMENTED REALITY AND ICT IN SUPPORTING ENGLISH AMONG RURAL LEARNER
The objective of this programme is to expose students to modern technology and to teach them about the new method to study by using gadgets. This event focused more on the English subject. At the end of the programme, the students who participated in the programme have enhanced their understanding on the subject through the activities conducted which has successfully achieved the programme objective.
See the full story here: https://news.utm.my/2019/09/using-augmented-reality-and-ict-in-supporting-english-among-rural-learner/
Sustainable art exhibit Arcadia Earth reflects on humanity’s ecological footprint
Founder Valentino Vettori and his team have been working three months straight to install the 15,000-square-foot pop-up in the East Village, which features 15 rooms of artwork by environmental artists. The catch? They all used only recycled and biodegradable materials to build their works.
"We wanted to show how we can upcycle and make beautiful things with recycled materials," Vettori told amNewYork this week. "I wanted to design it in the most sustainable way. At the end of this show, I want to walk away with the least amount of pollution."
Arcadia Earth, located at 718 Broadway, opens Friday and is slated to run for three months, before hopefully heading on the road, Vettori said.
Tickets are $33 and $27 for students.
See the full story here: https://www.amny.com/things-to-do/arcadia-earth-nyc-1.35620190
USC Scientists Study Whether Virtual Reality Can Prevent Cognitive Decline, Dementia
For three days a week, Wayne Garcia has been getting an unconventional workout. He starts by putting on a virtual reality (VR) headset. He then gets on a specially designed exercise bike and starts peddling. He is taking part in a study at the University of Southern California’s Keck School of Medicine to see if a dose of VR can help prevent age-related cognitive decline and dementia.
“It’s very scary that one day that could be me. Grandparents both had dementia. My father, he had dementia, as well, and my mom has dementia,” said Garcia, who painfully remembered his father reading the newspaper upside down and almost setting the house on fire by putting a towel on the heater.
Even if virtual reality can help, it may not be for everyone. In a feasibility study, 4 out of 20 people withdrew from the research because of symptoms of motion sickness. Pa will be conducting trials over the next year with participants who are 50 to 80 years old to gather additional data.
Still, in the early stages of research, the goal is to prevent or even delay the onset of cognitive decline so people can have a solid quality of life during their golden years.
See the full story here: https://www.voanews.com/science-health/scientists-study-whether-virtual-reality-can-prevent-cognitive-decline-dementia
The World’s First Ambassador to the Tech Industry
Mr. Klynge said in an interview last month at a cafe in central Copenhagen during an annual meeting of Denmark’s diplomatic corps. “Our values, our institutions, democracy, human rights, in my view, are being challenged right now because of the emergence of new technologies.”
He added, “These companies have moved from being companies with commercial interests to actually becoming de facto foreign policy actors.”
Silicon Valley companies and their leaders have given Mr. Klynge a mixed reception. He has never met with Mark Zuckerberg of Facebook or Sundar Pichai of Google or Timothy D. Cook of Apple. Danish officials said it was like dealing with an opaque new world superpower.
“We’ve been too naïve for too long about the tech revolution,” said Jeppe Kofod, Denmark’s minister for foreign affairs.
See the full story here: https://www.nytimes.com/2019/09/03/technology/denmark-tech-ambassador.html
LVCVA panel gets look at AI, virtual reality marketing program
A team of 10 executives from Las Vegas-based R&R Partners spent nearly two hours Thursday with a five-member LVCVA committee explaining the strategies of “Hypervegas.3,” a campaign now in its third year designed to convince travelers to make more leisure and business trips to Southern Nevada.
The end of 2020 or early 2021 also are the targeted opening dates for the LVCVA’s new convention center expansion and the MSG Sphere at The Venetian, a 17,000-seat performance venue being built by The Madison Square Garden Company near The Venetian and Palazzo.
Marketing to potential Las Vegas visitors is challenging because messages being designed by R&R Partners, the LVCVA’s contracted marketing and advertising consultant, are reaching four different demographics — Generation X and Baby Boomers that range in age from 35 to 64 and Generation Z and Millennial travelers that are 21-34.
Each demographic consumes media and makes travel decisions differently.
“Yes, we have a 12-month plan and we’ve pre-bought some things for efficiency. But generally speaking, this is very much a day-to-day if not hour-by-hour exercise.”
See the full story here: https://www.reviewjournal.com/business/tourism/lvcva-panel-gets-look-at-ai-virtual-reality-marketing-program-1842060/